Guidelines & downloads
Brand Resource Center
This resource center is designed to help you stay true to our brand’s identity, ensuring consistency and clarity in every interaction. Here, you’ll find everything you need to represent Faith Driven Entrepreneur for Teens with excellence and authenticity.
Thank you for following these guidelines it ensures Faith Driven Entrepreneur for Teens remains strong, recognizable, and aligned with our purpose.
If you have any questions about these brand standards, please contact Marketing.
- 9Brand Name
- 9Brand Foundation
- 9Brand Colors
- 9Logos
- 9Iconography
- 9Typography
- 9Photography
- 9Core Values
- 9Target Audience
- 9Brand Messaging
Brand Name
Maintaining consistency in how we present Faith Driven Entrepreneur for Teens and its abbreviation, FDE for Teens, is essential for recognition and trust. Follow these guidelines to ensure our brand is represented correctly across all platforms.
✅ Do's
- Use “Faith Driven Entrepreneur for Teens” in full when first mentioned, followed by “FDE for Teens” for subsequent references if needed.
- Capitalize properly—always write “Faith Driven Entrepreneur for Teens” in title case and “FDE for Teens” in all uppercase letters.
- Use the brand name and abbreviation consistently across all communications.
- Pair the brand name and abbreviation with approved logos and assets for visual alignment.
- Ensure “Faith Driven Entrepreneur for Teens” and “FDE for Teens” are used in a way that reflects our mission and values.
❌ Don'ts
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Don’t alter, abbreviate, or modify the brand name beyond the approved “FDE for Teens” abbreviation.
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Don’t use “FDE for Teens” in lowercase (e.g., “fde for teens”).
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Don’t use unapproved typefaces, colors, or stylizations for “Faith Driven Entrepreneur for Teens” or “FDE for Teens.”
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Don’t add special characters, emojis, or symbols to the brand name or “FDE for Teens.”
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Don’t combine “FDE for Teens” with other words or phrases to create unofficial names.
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Don’t use the brand name or abbreviation in a way that misrepresents or contradicts our values and mission.
Capitalization Guidelines
To maintain consistency and honor the significance of certain words in our faith-driven messaging, we follow specific capitalization rules. By following these guidelines, we ensure our communication remains clear, respectful, and aligned with our mission.
Words We Always Capitalize:
- God
- Jesus
- Holy Spirit
- King (when referring to God)
- Kingdom (when referring to God’s Kingdom)
- Gospel
- Bible
- Biblical
- Scripture
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faith driven entrepreneur for teens
Brand Foundation
Our brand is built on a foundation of faith, purpose, and impact. This section outlines our mission, vision, and values—guiding principles that shape everything we do.
Our Vision
1 million Christ-following teens would:
- Understand that entrepreneurship is a way to honor God and serve others
- Discover their unique gifts and purpose through a faith-driven lens
- Find belonging in a supportive, like-minded community
- Be equipped to take bold steps toward building ideas that matter
Our Strategy
- Content
- Community
- Curriculum
- Coaching
Purpose
Faith Driven Entrepreneur for Teens exists to help the next generation discover that entrepreneurship is answering God’s call to create, solve real problems, and bring hope to the world.
Brand Voice
Our voice is hopeful, confident, down-to-earth, and inspiring. We speak directly to teens, families, and mentors with language that builds trust, encourages bold ideas, and reminds them that their faith and creativity can make a difference.
Brand Tone
We use an empowering, curious, and growth-minded tone. Our content is full of possibility—showing teens what they can do when they take God seriously and take the next step.
Key Differentiator
Faith Driven Entrepreneur for Teens combines faith, real-life skills, and world-class mentors to help teens see that they don’t have to wait to make an impact—they can start now, with what God’s already given them.
faith driven entrepreneur for teens
Brand Colors
Our color palette reflects our identity and the message we share. This section provides primary colors and best practices for maintaining brand consistency. Whenever you are using one of the other colors, try to incorporate black into the composition. The black anchors the other colors, contrasts beautifully, and gives a sense of seriousness to the brand.
faith driven entrepreneur
Logos
Consistency is key when using our logo and icons. Our logos are primarily available in PNG format for most digital and print applications. If you require the logo in a different format (such as SVG, EPS, or PDF) for special use cases, please contact the Marketing Team for assistance.
horizontal logo
Need a different format? Reach out to Marketing for support.
stacked logo
Need a different format? Reach out to Marketing for support.
Usage Guidelines
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Keep the logo intact and proportionate—no modifications, rotations, or special effects (shadows, bevels, gradients).
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Ensure contrast against backgrounds (use the all-white or light version if necessary).
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Do not place the logo over busy images or patterns that reduce readability.
- For smaller applications, such as favicons or app icons, you may need to simplify the logo by using the arrow alone.
Typography
- Do not separate the tagline from the logo unless specifically allowed for different contexts (e.g., small applications like social media icons, favicons).
- Never stretch, distort, or replace the logo font.
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Font Changes: Never change the font of the tagline from what’s specified in the brand guidelines. Keep it consistent with the main logo font style.
Clear Space & Sizing
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Maintain clear space around the logo (at least the height of the “F” in Faith) to avoid visual clutter.
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Digital Use: The logo should be at least 1 inch (72px) wide on digital screens to ensure legibility.
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Print Use: For print materials, the logo should not be smaller than 1 inch (25mm) in width to ensure it remains legible across all formats,
faith driven entrepreneur for teens
Iconography
Our iconography is a visual extension of our brand, designed to communicate ideas clearly and consistently. Each icon reflects our faith-driven mission with simplicity, purpose, and clarity.
Assets
Icons
Shapes
Stack geometric shapes and use gradients often. Try to incorporate black whenever possible. Combine with duotone photography in some of the shapes. The stacked shapes gives the brand a playful, youthful, modern feel. The shapes look like building blocks, which also evoke a sense of innovation and creativity—perfect for an entrepreneurial brand.
faith driven entrepreneur for teens
Typography
Typography plays a vital role in our brand’s identity. This section details our primary and secondary fonts, proper usage, and hierarchy to ensure readability and a cohesive look across all communications. Merriweather should only be used in email headers.
Raleway
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Merriweather Bold
(for email use only)
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Subheadline
Headline 1
Headline 2
Paragraph Text lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Main headings should be in Raleway Black, all caps, with -65 tracking between the letters. Keep space tight between each line. Text should be stacked, left-aligned, in a very large font size, and in black whenever possible. Only put titles in white when the background is black.
faith driven entrepreneur for teens
Photography
Our photography style captures the heart of our brand—authentic, inspiring, and faith-driven. The images we use should reflect our mission, values, and the people we serve, creating an emotional connection with our audience.
Stock Photography
FDM – Real Photos
The Duotone Effect
The duotone effect is very distinctive to the FDE for Teens brand, giving it a modern and youthful flair. When appropriate, treat photography with this effect using the brand colors. In most cases, the background of the photo is removed and the subject is placed on a solid color background. To the right is an example of this.
faith driven entrepreneur for teens
Core Values
Faith Driven Entrepreneur is guided by several core values reflecting our mission and vision; they serve as our guiding principles on the journey.
Mission Matters
Risky Trailblazer
Run Hard. Rest Hard
Edgy Reframing
Joyful Adventure
Hungry Humility
faith driven entrepreneur for teens
Target Audience
Core Audiences We Build For:
Faith Driven Entrepreneur for Teens exists to empower teens (13-19 or those that might traditionally be between 7-12th grade in the US) to discover their God-given talents and purpose, preparing them to become the next generation of entrepreneurs who create businesses that combine success with spiritual significance. Through programs like “Called to Create,” we help teens explore entrepreneurship as a calling—a way to serve God and make a positive impact in the world.
PRIMARY AUDIENCE
Faith-Driven Parents with Entrepreneurial Mindsets
Parents who lead teams, build businesses, or think entrepreneurially themselves and want to pass these values to their teenagers. These parents:
- Are often entrepreneurs themselves or hold leadership positions
- Desire intentional faith formation alongside practical skill development
- Are concerned about traditional career path limitations
- Want their teens to develop purpose-driven approaches to work
- Seek resources that connect family values with future career exploration
PRIMARY AUDIENCE
High School Students with Entrepreneurial Curiosity
Teenagers actively exploring business creation, often already experimenting with small ventures or side projects:
- Have demonstrated initiative through existing projects or strong interest
- May have participated in business competitions or entrepreneurial activities
- Are beginning to think critically about their future beyond high school
- Want to connect their faith with their business ideas
- Seek role models who share their values and aspirations
SECONDARY AUDIENCE
Organizations that are primarily discipleship focused
Discipleship is the most important work with teens. Faith Driven Entrepreneur for Teens is your trusted partner in helping teens determine, “What’s Next”
- Church Youth Groups
- Lead established groups of teens
- Seek fresh, relevant content that engages modern students
- Have the institutional structure to implement programs consistently
- Can create environments for teens to practice entrepreneurial thinking together
- Church Support Organizations (Young Life, Youth for Christ, Fellowship of Christian Athletes, InterVarsity, Navigators, Cru, Adventures in Missions, YWAM)
- Serving teens for a time whether during high school, college, or programs
SECONDARY AUDIENCE
Educational Institutions
- Schools & Homeschool Communities
- Want to offer practical, faith-based alternatives to secular business education
- Have the institutional structure to implement programs consistently
- Can create environments for teens to practice entrepreneurial thinking together
- Can provide real-world business perspective and guidance
- Often have connections to marketplace opportunities
- Seek structured content to guide meaningful conversations with teens
faith driven entrepreneur for teens
Brand Messaging
This section outlines our messaging framework and provides guidelines for crafting compelling copy.
Key Message:
Empowering the next generation to find success and significance.
The Movement
Faith Driven Entrepreneur for Teens is a global initiative dedicated to empowering young individuals to discover their God-given talents and embrace their entrepreneurial calling. We inspire teens to look beyond traditional career paths, encouraging them to become innovators who create solutions that benefit both themselves and their communities. By integrating faith with entrepreneurship, we equip the next generation to build ventures that reflect Kingdom values and drive meaningful change.
The Mission
Our mission is to help teens uncover who God created them to be and understand how to use their unique gifts to address some of the world’s greatest challenges. Through engaging courses, mentorship, and a supportive community, we guide young entrepreneurs to align their ambitions with their faith, transforming their ideas into purposeful actions that glorify God.
The Purpose
- God-Given Purpose – Every individual is uniquely designed by God with talents meant to serve and uplift others.
- Faith-Infused Innovation – True entrepreneurship intertwines creativity with faith, leading to ventures that honor God and benefit society.
- Impactful Income – Success is measured not just by profit, but by the positive influence on communities and the advancement of God’s Kingdom.
- Empowered Community – Together, we foster a network of young entrepreneurs who support, inspire, and challenge one another to pursue their divine callings.
- Challenging Norms – We encourage teens to think beyond conventional paths, daring to innovate in ways that reflect their faith and values.
- Accessible Learning – Entrepreneurship, when rooted in faith, becomes a clear and attainable journey for all aspiring young leaders.
The Problem
Many teens grapple with:
- Uncertainty About Their Calling – Struggling to identify their purpose and how to channel their passions into meaningful work.
- Fear of Failure – Hesitant to take entrepreneurial risks due to a lack of confidence or fear of the unknown.
- Desire for Significance – Seeking more than just academic success; yearning for a life that makes a real difference.
- Overwhelming Choices – Navigating the myriad of career options without clear guidance can be daunting.
- Lack of Supportive Community – Feeling isolated in their aspirations without peers who share their faith-driven entrepreneurial vision.
The Solution
Faith Driven Entrepreneur for Teens offers a transformative journey through our flagship course, “Called to Create.” This program helps students discover their God-given talents, develop an entrepreneurial mindset, and build meaningful connections—all while deepening their faith. By providing practical tools, mentorship, and a faith-centered community, we empower teens to move from uncertainty to confident action, crafting futures that resonate with purpose and impact.
The Call to Action
It’s time to redefine success. Life isn’t just about personal achievement—it’s about meaningful contribution. The world’s most pressing issues won’t be solved by passive observers. Join a movement of young, faith-driven entrepreneurs committed to transforming industries, communities, and lives for God’s glory. The greatest risk isn’t stepping out in faith—it’s following the crowd.
faith driven entrepreneur for teens
Email Signature
Maintain a consistent and professional look across all communications with our official email signature templates. This section provides ready-to-use and customizable signature formats that align with our brand identity — including approved fonts, colors, logos, and contact layout.
faith driven entrepreneur for teens
Business Card
Project a cohesive and credible brand image with our official business card designs. This section provides approved templates that reflect our visual identity — including logo placement, typography, and color standards. Use these templates to create business cards that represent you and the organization consistently across all teams and departments.
Front
Back
faith driven entrepreneur for teens
Other Resources
Use the official brand templates to keep all materials consistent and professional. The Letterhead ensures formal communications maintain a polished, on-brand look; the Slide Deck provides ready-to-use presentation designs for clear and visually consistent storytelling; and the Document template standardizes fonts, layouts, and formatting to create cohesive, professional materials across all communications.